Tracking the landscape shift in marketing. AI disruption, changing buyer behavior, and the strategic implications for agency owners.
AI-Native Agency
Meta's Muse agent is not another AI chatbot. It is the first consumer-facing agent from a platform that already runs 65% of advertisers' campaigns on autopilot. Muse hit 3.4 million downloads in three weeks, reached #1 on the App Store, and JPMorgan called its potential
AI-Native Agency
Probably not — if you're building the right thing. Models get swapped out every few months; the system you own doesn't. The data, the workflows, and the compounding intelligence you build survive every release, because they're yours — not rented from whichever model happens to be